Wednesday, October 20, 2010

Field Journal 4: Kodak “You press the button…we do the rest”


I had no idea that Kodak was the first company to create a camera that was accessible to anyone, so I decided to find out a little more about the progression of the Kodak camera. As the book mentions, the first Kodak camera was introduced to the public in 1888 by a man named George Eastman. Kodak’s slogan became “You can press the button… we do the rest,” simply captivating people to see how quick and easy using a camera could be.
A year later, in 1889,  Eastman introduced transparent roll film that soon lead to the development of Thomas Edison’s motion picture camera in 1891.  
Pocket Kodak

In 1895, seven years after the Kodak camera was introduced, a smaller version of it, known as the Pocket Kodak camera was introduced and quickly became popular. It was the first camera that had a viewing window in the back where you could see what you were taking.
Brownie



In 1900, the Brownie (shown to the right) was next to be put on the market.  It introduced  the snapshot and became extremely popular all the way until about the 1960s.



Retina
Around 1940 the Retina was produced in Germany and introduced to the market. This new model  was neat and compact yet had sort of a chunkier look to it that was the look back then. A new feature presented on this model was the lever-wind for rolling the film up when done as well as a shutter release for more control. In high school I took a black and white  photography class and had to use cameras similar to this model, and although the features on it seemed unusual at first, once you got the hang of it is was simple to use and produced quality black and white photographs. 


Kodak continued to improve from there. They then created cameras that could take colored photographs with better rolls of film, to the single-use or disposable cameras to the most recent digital cameras that can do everything from take video to because to post  picture and videos straight from your camera to the internet within seconds. It is amazing to see how far we have come since 1888 until now and can’t wait to see where the latest technology will take us in the future. 

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