Sunday, December 5, 2010

The Final Project

The collection of ten field journals have been inspired by readings done while taking the class GID 1: History of Graphic Design at Foothill College. Each week I would further investigate on a person or topic that appeared in a chapter and documented my results in the form of a blog.  

I had never been into art and didn’t know much about it before taking this class. To me art was just something of beauty to be admired, never considering that what was created had a meaning behind it that the artist was trying to convey. Through this class I have learned that art is much more expressive. By using different symbols, images and even words you can portray a simple idea, thought or message without having to write it all out in words. Now every time I see a piece of art, whether it’s a painting, furniture or even a magazine cover I think to myself, what font is being used? Was the artist inspired from a certain time period of art? Why straight lines versus flowing curving lines? All sorts of different questions pop into my head now whereas before I never had any question.
Looking back on all the information that I learned, it is amazing to see how each piece of art created is reflective of the time period that it was created. It clearly demonstrates how an artist is influenced by their surroundings. I enjoyed how eye opening it was to see that the creation of the alphabet was an art form and how incorporated into our everyday lives it has become. After the alphabet was created, literature books became an art form that lead to the education of citizens. Every time I open a book I notice the type of font that is being used and the layout of the page since each element goes into the design aspect of the book.
Initially, I thought that this class was going to focus more on modern day graphic design and less on how it evolved. I had a hard time with the format of an online class, since this is my first, but also struggled when trying to take interest in the ancient art, especially when it wasn’t involving America. I did though become more interested in the more recent and modern information and wish that there had been more focus on the recent information since that is what we interact with today.
I remember when the first cell phone came out and it started to evolve from black and white, to color, to having a camera and now the internet. Once the cell phones had a camera on it I thought to myself what are they going to come up with next? The cell phone evolution is similar to the graphic design evolution, it just takes one new idea to continue pushing it into a new direction. What direction will graphic design head in next? The next thing may come from someone exploring a completely new concept or taking an old idea and reinventing it with a new twist. My best prediction is that an older concept with be reinvented through the use of the most recent technology available. Our lives are consumed by technology that it only makes sense that technology will be a part of the future of graphic design. 
Overall I have learned that art is all around us. From the jagged lines on a key, to the billboards you see on the road, to furniture and appliances seen in stores to brand logos, art surrounds us in all aspects of our life. 

Friday, December 3, 2010

Field Journal 1

**I started my blog around field journal 3 so am just now adding my first field journal**


Looking through all of the pictures of the book has really changed my perspective on what is art and what is graphic design. I always thought of graphic design as computer generated art, yet this book has already changed that for me. It is most interesting to see how design began mostly in the form of typography or the designers work with words. It seems as though art was more a form of communication to inform a person or people of something and not quite meant as a piece of art. From the beginning of the book to the end, words are consistently used and seem to be a common thread throughout all of the time periods. 
When looking at the pictures form the modernism period, those pieces of work are what I associate graphic design to look like; more creative, less words, and colorful. I enjoy when the piece of work can send a message to you without needing little to no words accompanying it. It was interesting to me to see the progression of art through time and I can’t wait to learn even more about it.

Wednesday, December 1, 2010

Field Journal 10: Stefan Sagmeister

CI was so intrigued by Stefan Sagmeister's Lou Reed poster that I wanted to  found out a little more about him and the other pieces of art that he has done.

Sagmeister has been quite the traveler. He was born in Australia, studied graphic design in Vienna, Italy, and later studied in New York. He moved to Hong Kong for tow years to do some work and then moved back to New York to form Sagmesiter Inc. Since he has had such clients as Rolling Stones, HBO, and Time Warner. He is also the author of the design monograph "Made You Look." He teaches in the graduate department for the School of Visual Arts in New York.

His motto is
 
"Design that needed guts from the creator and still carries the ghost of these guts in the final execution."


He has won two Grammy Awards, one for directing "Once in a Lifetime" and the other for the design of the album cover "Everything That Happens Will Happen Today."(seen right). 


He designed a handful of album covers and the one that I liked the most of the cover that he did for the band okgo. I enjoy how he uses soft, curvy lines in the flowers with the contrast of the stiff, straight lines of the lettering of okgo. It is interesting how the predominate object in the picture is white and almost seems unfinished. 


 Sagmesiter's book "Things I Have Learned in My Life So Far" is comprised of 15 unbound signatures in a laser-cut case. The book grew from a list that he wrote in his diary while taking a year off. He turned these things that he learned into art. Here are some of my favorites. 






His art is just so unique and different that it is like a breath of fresh air. I really enjoy it! 


Credits:
http://www.google.com/images?q=Stefan+Sagmeister&um=1&ie=UTF-8&source=univ&ei=ugT2TOLWKIGusAOV1LHICw&sa=X&oi=image_result_group&ct=title&resnum=5&ved=0CFcQsAQwBA&biw=1680&bih=935
http://en.wikipedia.org/wiki/Stefan_Sagmeister
http://downloadbookz.com/things-i-have-learned-in-my-life-so-far.html




Wednesday, November 24, 2010

Field Journal 9: Walder Swierzy


I was so intrigued by the poster of Jimi Hendrix by Walder Swierzy that I decided to look up some of Swierzy's  other pieces of work and found out a little more about him.

Walder Swierzy, a Poland native, had produced more than 1,500 posters in a wide variety of media. He has been recognized internationally for his work and has won 15 awards in his lifetime. He has focused mainly on creating posters of theatre, film, circus and  music. America's influence on Swierzy is "most notably American jazz performers and their instruments, shines through in his art with sparkling energy and bubbling good humor." (http://www.jazzartcollection.com/waldemar-swierzy-biography) .  



When looking up information on Swierzy, I was most attracted to his paintings of jazz musicians. The way he paints them makes you feel the movement and sound that is going on around the musician as he plays.  It is almost as if he is bringing his pictures to life.

Some hallmarks of Swierzy's style are the powerful color combinations, expressive color spots, sensuousness, vitality, dynamics and virtuosity of form. What also sets him  apart is the "multi-colored mish-mash of abstract items such as pasta-like lines, splashes, smudges, spots, dots and streaks giving the impression of randomness."




This picture of a drummer is my favorite poster I found of Swierzy's. I love the contrast between the bright colors and the black in the drummers cloths. the randomness of the lines and colors gives me the feeling of movement, it is almost as if the random lines are the sounds waves that people usually can't see yet Swierzy brings them to life. This is such an energetic poster that I really enjoy!






Credit :
http://www.jazzartcollection.com/waldemar-swierzy-biography
http://www.poster.com.pl/swierzy-6.htm

Wednesday, November 17, 2010

Field Journal 8: Corporate Identification - NBC

A major design activity around the 1950s and 1960s was giving visual identity to Corporate America. One of my favorite corporate logo is the colorful peacock of NBC.
NBC's very first official logo was created in 1942 based off of the logo that they had established for their radio station. The jagged waves on the left represent the radio station and the waves on the right represent television. This logo known as the microphone logo was their way of keeping their radio and tv networks connected.

In 1954, the Xylophone logo was introduced and was followed by the three-tone NBC chime, the same chin that is heard still today on NBC.

Color television became a big deal. With television now being in color, it allowed the NBC logo to be in color as well. In 1959 Fred Knapp created the first colorful and animated peacock logo. At this point, NBC was on the for front of having a  colorful logo which helped to promote color television.



A few years later in 1959, a new logo was released featuring the NBC letters simply together in black. This logo could be seen by itself or along with the colorful peacock and is known as the snake logo.


Three years later in 1962, the colorful peacock was redesigned to have smooth round edges and different colors.


The simple NBC logos were no longer in 1975 when they introduced a completely new  logo of a stylized "N". Unfortunately they logo did not last long since NBC was sued by Nebraska Educational TV who had been using the logo for 2 years before NBC introduced theirs.


In 1979, the abstract N had not completely left. A new logo was created with the return of the peacock. The logo combined the abstract N with the peacock on top of it, known as the "Proud N" logo.  The peacock symbol was originally made to advertise that NBC was broadcasting in color yet the peacock soon became NBC's primary logo.


In 1986, the Peacock logo which was introduced and redesigned by Chermayeff & Geismar, is still the current logo for NBC.  The current logo's peacock is made up of six feathers, reducing the number down from eleven feathers in the previous logos. The six feathers represent the six devisions of NBC; News, Sports, Entertainment, Stations, Networks and Production. This logo is one of the worlds more recognizable logos.

Fred Knapp sure knew what he was doing when he created the first colored peacock logo for NBC, and now look how far it has come.

Credits:
http://en.wikipedia.org/wiki/NBC_logos
http://www.etiziano.com/I_love_logo_design/history_of_the_nbc_logo.html

Wednesday, November 10, 2010

Field Journal 7: Harper's Bazaar Legendary Designer Alexey Brodovitch

In 1934, Alexey Brodovitch was quickly offered the job of Art Director of Harper's Bazaar after meeting Carmel Snow at an Art Directors Club in New York. Snow described his work as "pages that bled beautifully, cropped photographs, typography and design that were bold and arresting" ( harpersbazzar.com). As a Russian immigrant from Paris, Brodovitch became a revolutionary figure in magazine design.  On of Brodovitch's signatures is his use of white space as seen in his  October 1947  and July 1956 covers.
October 1947
1956: The July cover makes a colorful
nod to modernism.




Brodovitch was never afraid to experiment with anything and everything. Here is a photo from 1945 depicting how he thought to use lipstick as paint. 

Another trait of Brodovitch was how he saw a musical type of flow with pictures and text. "The rhythmic environment of  open space and balancing text was [energizing]" (Magg p. 340). This concept of "a musical feeling" can be seen in one of his earlier covers that he did back in 1935.

The covers done under Alexey Brodovitch and a few years after him are so creative and interesting compared to the covers we see today. Its unfortunate to see that the covers of People Magazine look similar to the cover of Seventeen and Cosmo, just one celebrity posed on the front, nothing too original or creative about that. Although one of Brodovitch's last covers from 1958 was one of a women on the front, it seems much more interesting and artistic than the standard cover shot done today. 
November 2010
July 1958

Wednesday, November 3, 2010

Field Journal 6: War Posters Now and Then

From the famous 1917 military recruitment poster with “Uncle Sam” on the front ( it is actually self portrait of the artist himself James Montgomery Flagg) to the current war posters of today, we have seen a shift in how the posters are being used. Initially when posters first started being used in association with the war, they were all positive recruitment posters. Most were colorful, looking very patriotic with the American flag or using the colors red white and blue, and having some sort of person on it. During the year and a half that America was involved in the war, James Montgomery Flagg produced forty-six war posters including the most famous military recruitment poster which is one of the most widely reproduced posters in history. Here are a few of his other posters. 



I would describe Flagg’s posters simple, classic and patriotic. The posters now a days about the current wars do not seem patriotic at all, instead they seem to mock what our current political leader is doing. 

I feel as though back around 1917 there was more of a sense of unity and pride for the people in the posters. Now the posters are a way for the American people to voice how they feel about the war and they don't rallying around our troops to support what they are doing. This posters become such an influence to the American  people that it can make it hard to understand and actually know what the president is actually doing about the situation. These current posters have much more power than people realize. Here are some of the more current war posters.